The Power of Giving Back

Friends, today we have a special guest--Randi Lee, author of Affected. Randi's here to share what she's learned about the power of authors giving back.

Take it away, Randi!

Writers, there are a lot of us. Strength in numbers is great! Don’t get me wrong. I love all of my writer friends and wouldn’t trade them for the world. However, with so many writers publishing so many books these days, it can be difficult to get noticed—especially by the media. 

I should know. I spent ages contacting media affiliates in an effort to have them promote my book. Newspapers, trade journals, television and radio stations: I tried them all. Through emails, letters, telephone calls and physical visits, I did everything I could to push my book on these agents of the media, to no avail. I even switched my message. When one pitch letter didn’t work, I tried another. If no one responded to my book’s synopsis, I re-wrote the synopsis and sent that out. No one bit. Nothing worked. Colorful language filled the halls of my home as I ranted and raved to friends and family about how amazing my book was and questioned why no one wanted to promote it.

What came to me later, something I should have realized when I first began contacting the media, is that lots of writers contact the media. Lots of writers want the media to promote their amazing book. Lots of writers try through emails, letters, telephone calls and physical visits to get the media to do something for them.

However, in return, what are those writers doing for the media?

Sure, the description of a great book written by a local author might entice a few additional viewers to tune in to the 5:00 news. However, unless that local author is Stephen King or Ann Rice, I doubt the boost in ratings would be all that significant. I was no different. Yes, my friends and family would watch, but who else? I knew I needed to add something to my pitch to the media—something more newsworthy than just an interesting read. I needed to provide them with a story that would benefit their viewers and ensure ratings succeeded. I needed to give something back.

My pitch changed completely. Instead of sending emails to newscasters about my “amazing new book!” I wrote to them about a successful self-marketing campaign I was running at the time and how learning about it could benefit their viewers. “Sales for my book skyrocketed in less than two weeks thanks to this marketing campaign and I did it all on my own,” I wrote. “I would like to tell you, and your viewers, how I did it.”

Suddenly, things changed. My inbox was flooded with responses from local and international news affiliates asking me if I would like to appear on their program or in their newspaper. Last week, I successfully concluded the first of three television news interviews I have lined up. Next week, I’ll be featured in an hour-long interview on the radio, with another radio interview following the week after that. Three local papers have agreed to run articles about my marketing campaign (and, more importantly, my book,) and potential opportunities are still continuing to arise.

Yes, writer friend, your book is amazing, and people should want to read it! However, there are a lot of amazing books out there. Getting yours noticed is going to involve giving, as well as taking. Think about your story. Think about the successes and failures you’ve had and what the media and its readers/viewers can take away from them. Did the inspirational theme of your book motivate someone to donate to charity? Tell them that. Did your book make the Amazon Top 100 in less than a day? Tell them how you made it happen. Empower yourself through your unique experiences as a writer and lend those experiences to the public in a new and thoughtful way. Once you learn to give back, the media will be much more obliged to listen.

Thank you so much, Julie, for hosting me on your blog today. I hope this information proves useful to you, Julie’s readers, and I hope you all continue to pursue your goals in new and inventive ways! 

Randi Lee is an author and blogger, as well as a freelance writer, editor and designer living in New England with her family and two much-loved dogs. She recently released her debut novel, Affected, and is currently working on its sequel, Ascendance. Randi loves sharing tips and supporting fellow authors. She often posts helpful advice and author spotlights on her website: www.randileewrites.com.  Affected, her action-packed dystopian thriller, is available at all store fronts, including: Amazon, Barnes and Noble, Kobo and iTunes. 

Awesome, right? I love it when fellow authors succeed in the world of marketing their books. Giving back is always a positive way to go. 

Thanks, Randi!

Friends, what's your experience with book promotion and media? Any tips you'd like to share?

Writing: It's Like Tennis

(photo credit)

As I mentioned in my post about Hope, Pride, and Midway Blues, I've taken up tennis. As C. S. Lewis once said, "You are never too old to set another goal or to dream a new dream." So there you go.

Of course, as I dug into tennis this summer, my writer brain ran parallels between writing and tennis. My thoughts?

• Jump in at your skill level. I didn't enter the sport with the notion that I'd be a skilled player after a couple of lessons. I was starting out on the bottom rung, with absolutely no idea how to even keep score. (Tennis score is really weird, though, but I digress) Same with writing. We don't enter the writing life as experts. We enter at our own skill level and go from there. No pressure to be like the aforementioned C. S. Lewis--now or ever.
• Soak up advice from those ahead of you. In every area of our lives, there are people who know more than we do. Many of those people want to see others rise higher and improve their skills. Tennis and writing are no different. If someone offers tips, don't get offended and shut them out. Instead, soak up their wisdom and thank them for caring enough to help.
• There is always something to learn. Even the best tennis players practice constantly and continue to improve. Experienced writers agree that they do not know it all and that they must continue to work on their craft. We will never, ever, know it all. Thank goodness! The journey would be boring without growth.
• Don't let setbacks stop you. Sometimes I feel as if I haven't learned a thing with tennis, and that I'm moving backwards instead of forward. It may be frustrating, but that's just part of the process. As writers, we understand that there will be good days and bad days, momentum and failure. Heck, even Serena Williams has setbacks. We learn from them and move on.
• Stay after class. My serve needs...ahem...some work. At this point, I'm happy if it just makes it into the service box. After my practice with other players ends, I stay alone and work on my serve. If we recognize a writing weakness--character, plot, world--it's helpful to dig in and do extra work in that area. It may take time and effort, but the improvement is worth it.
• Keep those muscles working. Whether it's the mental muscles of writing, or the leg, arm, and shoulder muscles for tennis, it's helpful to keep them moving. I didn't write much over the summer, and when I came back to my manuscript, it took me a while to warm up.
• Fatigue happens. Sometimes I try so hard to improve my tennis shots, I become too fatigued. And when I'm too fatigued, it's a downward spiral. It's time to take a break. We've all been there before with our writing, yes? When our brains are fried and we read the same sentence over and over again and have no revelation about what to do next. Stop. Rest. Return.
• Get out there and try. I played in my first league match last weekend. I went in with the attitude, I'm new, but I've got the guts to try. With the afterthought, I hope these ladies have a sense of humor. I have a long way to go, but boy, was it fun. I love the Wayne Gretzky quote, "You miss 100% of the shots you don't take." I say that to my sons all the time. And why should I be any different? Why not take a shot? What's the worst that can happen? My manuscript is a flop? I'm a goofy tennis player? So what?

With anything in life, I think the most important thing we can do is live in the moment and enjoy the journey. Otherwise, what's the point?

Writing friends, what's your take on these comparisons? If you've played tennis, how's your serve? Can you reliably get that little green ball into the service box? Help!!

The Summer of Not Writing #IWSG

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Last summer I was busy with the release of my novel "The Summer of Crossing Lines." This summer, in keeping with "The Summer of..." theme, it's been "The Summer of Not Writing."

But now that my oldest son is settled in safety at college (boo hoo), and my other two sons are about to start their sophomore year in high school, I'm prepping to dive back in.

Life has a way of getting in the way, and I'm not stressed at all about not writing. There's a time and a season for everything. This summer may have been a The Summer of Not Writing, but autumn can be The Fall of Falling Back Into Work.

How about you? Did you get much writing done this summer? If you have kids, are they back in school? Are you back in the routine?

Finding God at the Kitchen Sink--a book review

Life has thrown me some curve balls lately, and more than ever I find myself gravitating toward faith-based reads. I hope you don't mind if I speak a bit about one of my new favorites, Finding God at the Kitchen Sink by Maggie Paulus. The back cover note from the author says this:

"I want you to know--

you with your brokenness, your chaotic days, and your one, fleeting life--

I want you to know there is a Maker who isn't far from each one of us.

He very much wants to be found.

So I scribble down my stories for you. 

And I testify to this--that I have seen God-glory.

And now I can't help but live in awe of the Eternal One who has woven

His narrative into my days.

I hope you see Him too.

Isn't that beautiful?

Have you ever had a troubling situation? A rough day when you sometimes feel overwhelmed by it all? Me, too. And I tell ya, this book is like a big warm hug on days like that. My copy is now dog-eared, with little hearts next to my favorite passages. I've read the words of hope and encouragement over and over again.

I usually blog about writing lessons learned, but in this case my main writing lesson is to write from deep within your heart about what moves you.

This book is beautifully written by an author with an open heart and an imperfect life. I'd highly recommend it not only for you, but as a gift for someone you love--especially moms.

Have you ever gone through seasons when you gravitate toward the spiritual? Do you have a favorite book that calms your soul? Please share!

Goodbye, Guilt! #IWSG

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Do you ever feel guilty when you haven't been diligently writing? Me, too.

Besides the mass editing I accomplished during my mini writing retreat, I've barely gotten anything done this summer. I have a bucket full of excuses. I have a lot going on in my life right now, including the fact that my oldest is heading off to college soon.

At first I felt guilty about the lack of writing I've accomplished. But I said goodbye to guilt a while ago.

Writing is no longer the be-all, end-all, write-or-die obsession that it used to be. It's simply another piece of my life. An important one, don't get me wrong, but if it's a choice between writing or spending time with my sons during summer break, my sons will win every time.

School will begin soon, and my writing life will get back on track. Perhaps it'll even help divert my attention as my birdie leaves the nest :(

How about you, fellow writers? Have you been writing this summer? If not, do you feel guilty about it?

Hope, Pride, and Midway Blues

(yours truly)

Last week, my 15-year-old sons and I took beginner tennis lessons. It was a fun but challenging week. We learned new skills such as forehand, backhand, volley, and serve. We felt muscles we didn't know existed.

As we progressed through the week, I experienced the same emotions I experience with each new writing endeavor:

Hope

On the morning of our first lesson, as we learned simple things, I was hopeful for what the week would bring. I imagined my skills growing each day, and how much fun my sons and I would have when we conquered the tennis court. Heck, with a cute tennis skirt and a visor, what could go wrong? I was an eager student.

When I first began writing seriously, I was also hopeful. I marinated in each new writing skill, knowing I was working my way toward something important. With each writing project, I open a fresh document with high hopes and great expectancy.

Midway Blues

By the middle of our tennis lessons, I became discouraged. As the coach increased the level of difficulty, I experienced the whole "one step forward, two steps back" thing. As each new skill was taught, I struggled to remember the skills from previous lessons. I wondered why in the heck I fooled myself into thinking I could learn a new sport. I envied my sons, who are super athletic and learn such things easily.

Same with each writing project, and with my writing journey as a whole. With each new project, I reach a point when I feel discouraged and wonder how I'd ever had that initial jolt of courage. I struggle to remember each lesson I've learned, trying to perfect this skill and that technique. How did I ever think I could conquer such tasks as writing a full-length novel?

Suck it Up and Move On

During tennis, right after a brief pity party, I had to suck it up and move on. I realized I was not going to become a Williams sister in the course of one week. I learned what I could, knowing it would take practice, practice, practice. I could either focus on all I was doing wrong, or on all I'd learned in a short period of time.

Same with writing. When we hit a wall, sometimes we just have to suck it up and move on. We can't stifle our creative momentum by sulking about all we're doing wrong. We can rejoice in what we've done right, knowing we still need to practice, practice, practice.

Pride

At the end of our tennis camp, I was proud of all we'd accomplished. As our coach pointed out, we had a basic knowledge of how the sport worked. Now we could bang a few balls around the court. We had a foundation to work with. Were we skilled in the sport? Well, more than we'd been at the beginning of the week. We'd taken on the challenge of learning something new. We'd put our hearts into the lessons, and shared a lot of laughs.

With each writing project, I feel pride at several stages. Proud of the original idea. Proud of the perseverance through doubts and insecurities. Proud of the finished product. We writers should feel proud of what we accomplish, while acknowledging there's still so much to learn.

Do you experience these same emotions when writing? Have you learned a new sport or skill lately? Ever played tennis?

The Law of Happiness--A Book Review

Instead of my normal "writing lessons learned" post, today I'll share a book with you that teaches life lessons. It's called The Law of Happiness by Dr. Henry Cloud.

I've been reading a lot of nonfiction lately, and this book fascinated me. Why? It's a book where the Bible and science collide. I'm not a scientific person--I'd say I'm more spiritual--but that doesn't mean I don't have questions about how the two coexist.

What I loved most about this book was how it gave scientific proof for how the truths found in the Bible make people happy. It showed how if we followed the advice given in those ancient pages, we are following a path that's paved with happiness. Life will always have troubles, to be sure, but it's nice to know there's a proven guide for how to keep joy in our lives.

Without giving too much away, let me list three laws of happiness. And since this is a writing blog, I'll even point out how these laws apply to writers!

• Happy people are givers. It's true that giving brings much more joy than receiving. This truth applies when giving tithes at church, or giving clothes to the local homeless shelter. But it's also true when writers give their time to help other writers, or give a kind word to someone who's ready to give up. Giving doesn't have to be expensive. Encouragement is free.
• Happy people connect. It's great when we connect with others in the physical world, and also when we connect with each other virtually. If we're ever feeling alone out here in our little corner of the world, all we have to do is reach out to a fellow writer. They'll know exactly how we're feeling. When we're tempted to isolate ourselves, reaching out is a great way to add joy to our lives.
• Happy people don't compare themselves. This is a biggie for writers, yes? Sometimes it's difficult to not compare ourselves. But...you see that writer over there? The one with the accolades and the book deals and the mega sales? He's on his path and you're on yours. We were each given special gifts that make our stories and writing styles our own. My sentences and word choices will be different than yours. My publishing path will be like no other. Same with you. We each bring something unique to the literary world--let's not compare ourselves to others.

These three laws are just a sampling of the wonderful laws of happiness outlined in this book. I highly recommend it. Not only as a writer, but as a flawed person who's figuring out this thing called Life. The beauty of The Law of Happiness is that it's not all about religion. Sure, it's about laws written in the Bible, but it's also about how science backs up those same theories. If you're looking for a lamp to guide your path, this book is a great place to start.

If smiles were like star ratings, I'd give it five smiles :) :) :) :) :)

Have you read The Law of Happiness? Are you curious about how science and the Bible collide? Do you feel happiness when you give, connect with others, and toss aside comparisons? What else makes you happy?